Turning complex into simple
Whether it’s a dense dashboard or a multi-step workflow,
I specialize in transforming complexity into elegant, user-friendly experiences.
Crafting digital clarity
I believe great design is invisible — it guides, informs, and feels natural.
My role as a designer is to cut through complexity and
craft interfaces that are intuitive, efficient, and effortless to use.
Listen. Prototype. Refine.
With a process grounded in listening to users, stakeholders, and data, I iterate quickly,
test honestly, and refine relentlessly until the design serves its true purpose.
Designing with users, not just for them
I treat users as co-creators, not test subjects. By involving real people early and often,
I build experiences that reflect how users think, feel, and behave — not how we assume they do.
The art of thoughtful design
I bring craft, care, and intention to every project, balancing creativity with usability.
I design interfaces that people can actually enjoy using.
Empathy in every pixel
I love aesthetics, but never at the cost of usability.
I create interfaces that are both attractive and effective — where form elevates function, not distracts from it.
I’m Laia 
a Barcelona-based product designer with +12 years of experience shaping thoughtful, intuitive digital experiences. I specialize in UX/UI and human-centered design, creating products that balance user needs with business goals.
Whether working with startups, design studios, or agencies, I bring a collaborative mindset, a strategic eye, and a deep focus on crafting elegant, usable interfaces that solve real problems.
Companies I worked with
