Paddle player corporate website

This project’s goal is making the user feel like he is talking to the person directly. We achieve that by using strong and personal sentences to guide the storytelling.

We used personal and emotional stories that would empathize with the user to reinforce the main character personality and life.

When facing a corporate design based on a public figure, having strong and high quality images changes everything. By playing with the image frames and blend modes we achieve the strong look we are looking for.