Ticketing platform

The sportive events ticketing platform had launched with a non efficient design and a poor user experience, especially on mobile devices. When the project landed on me, the big challenge was to keep the branding they’ve already created but changing the platform interface to convert more. We needed to go for basic and functional design structures but also applying the newest user interface trends.

The most important part of the new design was to improve mobile conversion rate. We were looking to keep things simple and easy for our users by adding standard behaviour patterns, keeping the CTA very clear and trying to focus on the user journey by not offering too much options.

One of the most important things when designing a platform is to keep a solid and coherent design system on the way to create new sections. It’s a going back and forth work until finding the right balance for all the platfrom elements that keep emerging.